If you haven’t heard of digital marketing by now, you must have been enjoying a decade-long vacation on a remote island somewhere in the world. If that’s the case, our agency can help your business reach new heights so you can get back to your well deserved R&R. For any other business owner that has stumbled upon this page, we welcome you and hope you learn a thing or two about the importance of online marketing.
This article is geared to complete two tasks:
1) teach you and/or elevate your current knowledge
2) explain why you need to invest in SEO and other strategies for your business.
We know your time is valuable, so we won’t waste anymore of it on this intro. Let’s dive into Digital Marketing 101.
What is digital marketing, you ask? It is an online business strategy that focuses on key elements that allow your business to reach its target audience online. All marketing efforts that are devised online can be brought under the umbrella term of digital marketing.
Now, how digital marketing strategy is achieved is even more important than what it is. Through a combined effort of online marketing tactics, such as content creation and developing an online presence, certain Key Performance Indicators (KPIs) are achieved.
These KPIs can encompass long-term achievements, like getting a high rank for your main keywords, or short-term goals that are required to capture leads and increase traffic. An example of this would be achviewing a 50% open and 35% click through rate on an email marketing campaign.
This type of marketing is not limited to one idea. In fact, the old adage of “this is the way we have always done it” is thrown out the window. This type of marketing for businesses is always evolving and changing, which makes answering the question of how it works slightly complex. Essentially, any online activity directed by a business that is aimed at reaching its target audience is accomplished through online marketing.
The role of digital marketing to a company is huge in this day and age. Since so many consumers are spending their time online, a business that wants to grow needs to be in the same place as their intended audience. This means companies can have teams working around the clock to connect with prospects.
If a company wants to meet its KPIs and close more deals, it needs to accept online marketing as one of the single greatest sales drivers for its business. The examples we will cover below need to be core strategies that are implemented at the right time in order to be successful. This means some companies will have an entire department dedicated to just one aspect while others will simply outsource the work.
As we mentioned, digital marketing is always changing and no one specific example represents online marketing as a whole. However, we will go over some of the most popular tactics and strategies that are utilized by many businesses today.
The number of digital marketing assets available continue to grow each day. As new technology comes out (such as virtual reality), the number of assets will only continue to grow. To avoid overloading you with information, we will provide a brief life of some of the online marketing assets you are most familiar with:
These online marketing assets are crucial for connecting with customers. It is important to remember that the content that drives sales are the videos, images, and words that provide value to your target audience.
A digital marketer is the knight in shining armor your company relies on to deliver leads and sales to your business. As you can see, the world of online marketing can be confused and time consuming. You didn’t get into business to sit on your computer for 20 hours out the day and learn a new skill. Rather than you focusing on digital marketing for your business, a digital marketer takes those tasks off your plate. This allows you to get back to business and deliver quality goods or services to your customers.
The digital marketer you hire will focus on the specific KPIs for the services you need. Some businesses thrive on email marketing while others see better ROI on SEO, paid advertising, and social media marketing. Your digital marketer will know exactly which tactics will provide the best growth for your business.
Our digital marketing agency is the one to trust with a number of services. We do not only work with well established brands either. If you just opened your doors, we will scale along with your growth and celebrate every milestone with you.
We specialize in the following types of digital marketing services for businesses across a number of industries:
If you want to boost your SEO, rank well online, build links that provide value, and reach a wider audience, please do not hesitate to contact our digital marketing company. You’re only one click away from gaining momentum online and securing more leads this quarter.
