What Is SEO
Why SEO for My Business?
Actually landing a top spot on the front page of Google, in those first coveted listings, can be what pushes a business over the threshold of success. SEO matters, and it matters profoundly. Here’s why:
- Almost half of the searches online are for some type of product or service
- 75% of internet users don’t look beyond the first page of search engine results
- 6 billion web pages exist, which equates to competition so huge that it’s hard to fathom
In other words, SEO drives traffic to your business in a scientific way: through data, keyword research, and search volume data.
SEO also offers measurable, valuable results. When you work with an SEO company like Deesse Media, we don’t just up your content marketing strategy and leave you wondering if anything has changed.
We send monthly reports that give detailed insight into website visibility and how it has changed and how much traffic your website is getting. This way, you know how an SEO strategy is working, you can see what needs to be improved, and you always find yourself armed with the knowledge that can better your Los Angeles business.
What Does Local SEO Do for My Business?
While traditional SEO places you in the position to be found by a broad consumer base, local SEO is all about reaching those targeted customers/clients in your area. Consider these two facts:
- 76% of people searching for information on a mobile device are looking for a local business
- 28% of searches for a local business will result in a sale
While traditional marketing efforts like radio or TV adverts could do your local business some good, the bulk of people search for information about local businesses digitally first.
As much as 80% of potential local customers could be lost if you don’t have a website. And if you don’t utilize local SEO to get your Los Angeles business noticed, your efforts to even build a site can be in vain. Great SEO companies can take whatever website you have, improve your content marketing and SEO strategy, and get you real-life leads to your brick-and-mortar place of business.
On-site SEO
On-site search engine optimization is all about making your website search-engine friendly. This process is data-driven and involves a plethora of research into things like:
- Keyword performance
- Keyword competition
- Long-tailed keyword usage
- And more
The best SEO companies will utilize the harvested data to enhance and optimize your website to coincide. For example, if we find specific keywords that are getting used to search for your company the most, we will build an entire SEO keyword map to stand as the framework of your web pages.
The framework of on-site SEO is a bit like the frame of a house; without it, the house wouldn’t stand, and neither will your website.
Content Marketing
If the on-site SEO is the framework, content marketing is the siding, the windows, the walls—this is what makes the website look attractive just like these are the items that make a house attractive.
If your content is subpar, and you have a stellar framework, you won’t see the best traffic conversions. No one who lands on a web page via a search result wants to see a bunch of haphazard words slapped together on a screen. The content must offer value, must offer SEO packaged in an attractive, logical way.
Building Online Trust and Reputation
Backlinking through local media outlets, outside blogs citations, and local directories gives your website a presence that appears trustworthy. No matter how well your website has been optimized, it is these external items that can be the defining factor of the success of your efforts. On-site SEO is the framework, Content is the attractive package, and trustworthiness is the reputable factor that drives a lead to a conversion.
Social Media Management
Social media management has its place in SEO. Your website can and should be promoted by posts on Facebook, Instagram, and other social media platforms. Websites with a healthy social media presence are far more likely to be indexed well and visited more often. Therefore, SEO services do usually involve some level of social media management.
What Does SEO Involve?
Search engine optimization involves a series of steps to get your website ranked, noticed, and converting traffic to leads. While the specifics of the process, at least when working with the best SEO services, can involve a lot of moving parts, here is a look at some general steps in the SEO process.
Every single day, people perform 3.5 billion searches on Google alone. That’s an astounding number, but doesn’t even account for all those other search engines. SEO is all about optimizing your website and the content held within those pages to attract traffic to your business.
On the surface, SEO is simply optimizing content to help your business rank better on web search giants like Google, get traffic, and convert that traffic into sales. But so much more goes into the equation that alters the effort and the outcome, which is why working with the best SEO companies is vital.
How Our Online Marketing Agency Works
Research
We research your target audience, what they need from you, how they make decisions, and how they find the services you offer. We gather additional data on the market, industry, messaging, and business landscape. This helps us determine which marketing channels are most important for your business and how to approach those channels to meet business goals.
Benchmarking
Benchmarking shows our online marketing agency what’s possible within your industry. How much traffic should you be getting daily and what percentage of those visitors should become leads and paying customers? It’s important to note that benchmarketing is only a starting point. Through online marketing services, we’ll work to beat the benchmarks. But we must know what they are to start.
Competitors Analysis
No business operates in a vacuum. It’s critical to understand the competitive landscape, which includes both companies that sell what you do and those alternatives customers may choose instead. How are competitors reaching customers? What do you need to do better to increase your marketshare?
Building a Strategy
Based on research, benchmarking, and competition, we develop a comprehensive strategy to efficiently and cost-effectively increase brand awareness, generate leads, nurture leads into customers, and ensure customers are delighted to interact with the brand experience you’ve created.
Implementation
Next, we implement the strategy we’ve created, ensuring that all pieces work together to achieve the clearly-defined goals we’ve established for the marketing plan.
Monitoring
As your Los Angeles online marketing agency, we track customer interactions and performance so that we can test, adapt, and optimize to maximize the return on investment we achieve for our clients.
How Long Does It Take to Start Seeing Results with SEO?
The best SEO company will let you know upfront that results after deploying an SEO strategy can take a little time. The time it takes from deployment to getting calls or seeing traffic change can vary depending on:
- The industry and the saturation of that industry online
- How many direct competitors you have and how your SEO strategy compares to theirs
- What SEO services are used and what strategies are put in place
On average, most of our clients at Deesse Media in Los Angeles start to see results at about the three-month mark. Remember, Rome wasn’t built in a day, and even if it were, it would’ve taken everyone a while to find it and get there. It can take a little time for Google to index a website properly after adjustments to SEO are made. So, be patient, and rest assured, the ROI will be worth the wait.
Want more website traffic that turns into customers?
We get it. From honing your content marketing strategy to analyzing efforts with SEO, you need a great SEO company if you want to see the best results. Great SEO companies are data-driven and transparent, but creative enough to set your company apart from everyone else. That’s us. If you’re ready to get your SEO strategy designed, implemented, and working for your business, reach out to us at Deesse Media—your go-to SEO company in Los Angeles.
Our Pricing
- 5 Keywords
- Content Marketing (up to 4 posts)
- Content Population
- Onsite SEO (images, links, meta)
- Offsite SEO (Backlinks)
- Ongoing Competitors Research
- Social Posts (up to 4)
- Anti-Spam Protection
- Security Monitoring
- Reporting on Performance
Just as simple and robust as the city itself, the Berlin package is all about tending to each of the basics of an SEO strategy.
- 10 Keywords
- Content Marketing (up to 6 posts)
- Content Population
- Onsite SEO (images, links, meta)
- Offsite SEO (Backlinks)
- Ongoing Competitors Research
- Social Posts (up to 6)
- Anti-Spam Protection
- Security Monitoring
- Reporting on Performance
Much like the city took a while to create and has a far-reaching reputation, the Rome plan is all about planning and reaching your target base through basic search engine optimization.
- 15 Keywords
- Content Marketing (up to 8 posts)
- Content Population
- Onsite SEO (images, links, meta)
- Offsite SEO (Backlinks)
- Ongoing Competitors Research
- Social Posts (up to 6)
- Anti-Spam Protection
- Security Monitoring
- Reporting on Performance
A bustling service offering much like the city itself, New York offers extensive behind-the-scenes work, more backlinking efforts, higher numbers of blog posts, and more to get your business the leads to need to see.
- TBD Keywords
- TBD Content Marketing
- Content Population
- Onsite SEO (images, links, meta)
- Offsite SEO (Backlinks)
- Ongoing Competitors Research
- Social Posts (up to 6)
- Anti-Spam Protection
- Security Monitoring
- Reporting on Performance
London was customized for royalty, so the London plan is your all-custom plan and fitting for a king’s luxury — from on-site SEO to social media management, you get it all with only the best SEO services to yield the most profound results.
I’m so glad I found Deesse Media to help me with my business. First off, their customer service is amazing! It only took about a month to design and develop my new website. My outdated design and layout was completely transformed into a more modern, user-friendly site. The company’s knowledge in SEO placed my website on Google’s first page for my keywords in organic searches. I’m getting so much more business through my website, thanks to Deesse Media. I really appreciate all the hard work you guys have done. I can’t say enough how thankful I am. I recommend Deesse Media to everyone who wants to see their business grow! They are 100% worth the investment!
Very professional and artistic web-designers. I initially had a design in my head, but they created the one I am in love with.They offered a great combination of bright vivid colors and stylish typography. Highly recommend!
Incredible people! Enjoyed every moment working with these bright individuals. My website looks astonishing, but what surprised me the most was the level of support these guys provide! Definitely recommend this place. Fast, knowledgeable and simply beyond competition!
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