content Marketing Tools
Why You Need It: Content marketing tools can be used to analyze and build the content on your site to ensure it supports healthy traffic flow and visitor impressions. Good site content builds ever-important engagement with your brand and brand trust.
- Also Asked – Also Asked is an invaluable tool that allows you to get insight into the most-asked questions surrounding your chosen keywords. For example, if you are looking to learn what customers ask about “garage conversion” or “gold coins,” simply plug in those terms and get a full collection of questions that could be beneficial to work into your website pages to see better SERP ranks.
- Google Trends – Google Trends offers key information regarding how much people are searching for certain relative terms and where those searches are coming from regionally. You can also get insight into related queries and search topics. Look at trends from the last 12 months and compare the activity of certain words and phrases compared to others.
- Copyscape Comparison Tool – If the content on your website is identical to another page, this lowers your trustworthiness to visitors and can mean your SERP ranks take a hit. Copyscape allows you to analyze the content you have on your pages to content on other sites. If there is a lot of matching text, you can easily rework the content on your pages to make it more unique.