You may be a freelance writer, own a small gourmet coffee shop, or have some other small business. While so many things go into making your business a success, a small business website is perhaps the most important. Therefore, working with a small business website design and development company in Los Angeles could be one of the best decisions you ever make.
Maybe you only have a small local business, but a website is still one of the most important things to your business.
Your small business website acts as your digital business hub. Therefore, it must be designed in a way that brings about the best results for your operation. Of course, the most important thing your website should do is to attract customers and drive sales through lead conversion. The best small business website caters to the objectives of your business and your customers, offers flawless navigation and function, including fast load times, is completely mobile friendly, and more
While these DIY website builders can sometimes yield nice results, they also have their shortcomings. Let’s take a look at the pros and cons of website builders versus custom website building with a pro.
What types of services does your business offer? What types of advantages do you boast over your competition? What type of lead generation and ROI are you looking for when it comes to a website? When you work with our small business website design firm, we’ll start by laying the groundwork before we start to map out your new site. And this involves a heavy dose of SEO research and competitor analysis. We’ll kick things off with an SEO study to see what types of keywords your potential customers are using when searching for the products you offer.
The key to ensuring that your site – and business – is able to be easily found by prospective customers is by ensuring that you’re creating a sales-driven semantic core. That’s essentially a combination of high-traffic, high-quality keywords and phrases that can help describe what your firm does while also helping it rank in search engines. We’ll help you strategically pick where to input the keywords and phrases that we identify for your site to maximize your conversion rate and ensure that your site ranks higher in more organic searches.
Wondering why some of your competitors rank higher than you on Google? We’ll take the guesswork out of this by analyzing your competitors’ websites and delivering actionable insight back to you on what you can do to beat them on the world wide web. In some cases, it may include adding more backlinks to pages on your website. Or ensuring that you’re updating your page more frequently. There are various strategies that we can implement to help you close the gap and even rank higher than your competition – and it all starts with a thorough analysis so you know where improvements can be made to your site.
There’s more than just copy that’s used to build out a website. There are other considerations that need to be weighed as well, like your target audience, visual elements and more. We call this the moodboard, or a digital collage or group that helps fine tune the direction of the website.
After we reach a certain point in website development, then it’s time to mock up a few concepts. We’ll usually build out two or three concepts based on the direction that you’ve given us. There are a few different types of concepts we can explore, from a traditional, simple format to a style with more of a “wow” effect. After you decide what overall concept you want to move forward with, we’ll create some mockups.
Once the concept has been decided, then it’s time to move on to the mockup stage. In this stage, the client can expect to have a full, thorough view of what the website will look like. All the pages will be laid out with copy, photography, videos and more. Once we hit the mockup stage, we can refine and adjust the website until it’s ready to launch.
Once the concept has been decided, then it’s time to move on to the mockup stage. In this stage, the client can expect to have a full, thorough view of what the website will look like. All the pages will be laid out with copy, photography, videos and more. Once we hit the mockup stage, we can refine and adjust the website until it’s ready to launch.
A website has to have copy that sells a product or service, or simply serves as an information resource. But in order to rank high in search engines and establish competitive advantages over your competitors, there are various best practices that you should be following when it comes to copy writing. For instance: Titles should be short, keywords and phrases should be strategically worked into titles, correctly sized imagery, strategic keyword integration (without keyword stuffing)<, and more
Even after your site launches, our work isn’t done yet. We’ll complete the final steps of migrating the website to the host, open it for indexation and test it to make sure that everything is working the way it should be. And even after it launches, we’ll be sure to keep in touch to support you wherever necessary as you get things up and running.
Even after your site launches, our work isn’t done yet. We’ll complete the final steps of migrating the website to the host, open it for indexation and test it to make sure that everything is working the way it should be. And even after it launches, we’ll be sure to keep in touch to support you wherever necessary as you get things up and running.