A landing page is an online page that an individual lands on after they have clicked on a link to get there, such as a link within a marketing ad. Designing landing pages that convert is all about focusing on a central, clear purpose to spur action from the visitor.
The landing page is essentially a one-page website that offers a distinct call to action and is not connected to or accessible through any other website. For example, the landing page design may offer a specific action point, such as “sign in to gain access,” join our email list,” or “find out more.” The primary purpose of these pages is to convert traffic to leads or sales.
When done properly, a landing page can be one of the best places to capture the attention of your target audience. What does it take to do it right? You need landing pages synced with your ad campaigns, mobile-friendly landing page design, excellent headings and imagery, few distractions, excellent page load speeds.
Contrary to popular myth, the landing page and the homepage are not the same things, which is why it’s important to work with experienced landing page development services.
Meet Our Team
Meet Our Team
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Our website was very outdated. With more competition coming into play, we needed help with redesigning our website and bigger online presence. We did complete rebranding from choosing new colors to taking new pictures, videos, and before and afters. We were not on the first page go Google before and Deesse Media helped us with that. It took about 3 to 6 months to get to that point. We’re now number 1 for keywords related to our business.
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Landing pages start with an understanding of your audience. We dive deep into the analytics behind how customers in your industry search for similar services/products, and we determine what phrases they use and how often. Bottom line: We don’t do anything without knowing enough to get your landing page ranked where it should be.
We research competitors, determine who is getting the most traffic, and what backlinks they use to attract traffic. Our goal with competitor analysis is to see who, what, where, and how—who they are, what they are doing with landing pages, where they are attracting leads, and how. When you understand who your competition is, you are better equipped to build a better landing page that outranks and outperforms them.
Visuals are tied to emotion, and emotion drives action. We create a moldboard with the visual elements necessary to show you what the landing page will provoke. Using information about your target audience and brand, we carefully select colors, imagery, text styles, and more to convey a certain message.
Prototypes are minimalist examples of the landing page creation process. These examples give clients a clear look at how their information will be presented in the new landing page. By following the methodology of semantic core structure, information is delivered in a relevant, scannable way to prospects.
We create a few virtual concepts for clients to choose from using all the aforementioned research and concept strategies. This is the chance for the client to assess each aspect of the concept, such as fonts used, imagery and graphics, and layout, to decide which concept is best built to meet their preferences with the new landing page.
After picking a specific concept, we take that concept and create a mockup of the landing page. The mockup delivers a full representation of the final landing page, which allows us to examine how each element works on both standard and mobile devices and if the layout is correct. Clients get to assess the final mockup to make any final changes.
The landing page is developed using the latest industry standards and design innovations. We ensure every element facing site visitors is absolutely perfect, whether that is a clickable link or a graphic. And, we utilize best practices to keep load times and functionality fiat its finest.
We organize, create, revise, and adjust written content for the website, so it aptly delivers the most pertinent information quickly. We take the time to draft content that speaks to your prospects in a voice that works for your brand and clearly conveys exactly what you need to say.
From internal links and indexing to meta information like titles and descriptions, a lot goes into onsite optimization to get your landing page noticed. We work hard to make sure the page gets a good ranking on Google, with appropriate keyword use, appropriate key phrase and metadata length, and more.
The final phase is all about quality assurance before the landing page is launched and the final launch. We analyze every aspect of the page to ensure launch goes smoothly, so you don’t have problems once the page goes live. Then, we migrate the page to the host, and the landing page is ready for business.
